Using Artificial Intelligence in Public Relations

The Community Engagement and Continuing Learning Center at Gulf University organized a workshop on Using Artificial Intelligence in Public Relations. This event explored the transformative impact of AI technologies on the field of public relations and communications.

Participants gained insights into how artificial intelligence tools and platforms are reshaping public relations strategies, media monitoring, content creation, audience analysis, and crisis communication management. The workshop covered practical applications of AI-driven solutions that PR professionals can integrate into their daily workflows.

Held at Gulf University's campus in Sanad, Bahrain, the event brought together communications professionals, academics, and students interested in understanding the intersection of AI and public relations in today's rapidly evolving digital landscape.