Bachelor in Advertising & Digital Marketing

Overview

This is an exciting time to enter the marketing communications industry as advertisers develop campaigns for an increasingly complex and interesting media landscape. Throughout this Advertising and Digital Marketing Degree, you will have the opportunity to work on a wide range of digital platforms and traditional advertising media as you plan and create real campaigns. The degree culminates in a pitch to a leading company in the advertising industry, providing practical preparation for work in advertising and digital marketing roles.

Our Advertising and Digital Marketing Degree suits those interested in creativity, tech and business with recent students working at companies such as Google, Disney, YouTube, The Financial Times, MediaCom, Next, Superdrug, Sainsburys, Publicis, Bauer Media and WPP.

Advertising & Digital Marketing Program Image

Key Facts

Duration

Full Time: 130 Credit Hours

Credit Hours

130 Credit Hours

NQF Level

Level 8

Track

English

Starting

September (Fall), January (Spring), May (Summer for transferred students)

Fee per Credit Hour

BHD 170

Location

Sanad

Get In Touch

For questions regarding study and admissions

Phone

(+973) 1762 0092

Email

info@gulfuniversity.edu.bh

Address

Building 1964, Road 4363, Sanad 743, Kingdom of Bahrain

Highlights

  • Receive a bachelor degree from the University of Northampton while studying in Bahrain.
  • Explore the opportunity to complete one or two semesters in the UK campus, University of Northampton.
  • Get hands-on and experiential learning through state-of-the-art labs and workshops.
  • Access learning resources of the University of Northampton and Gulf University while studying in Bahrain.
  • Enrich the learning experience through highly qualified, experienced, and diverse faculty from both universities.
  • Experience high-quality education in the UK system at affordable cost with scholarships up to 33% on course fees.
  • Obtaining membership with Professional bodies such as DMI.

Discover Our Campus

Video Placeholder

Graduate Attributes

  • Collaboration: B1 - Communication: Communicate information and present complex arguments, clearly and accurately, to a high standard of presentation, whether orally, in writing or via information technology, in a manner suited to the audience.
  • Collaboration: B2 - Networking: Demonstrate confident engagement in relevant professional communities and understand their own agency in the capacity to solve problems individually and in a team.
  • Self-Direction: B3 - Self-Management: Adopt an approach to self-development, exploring and using appropriate techniques and digital resources when working independently on complex projects.
  • Change: B4 - Opportunity Recognition & Creativity: Work effectively to make the most of opportunities, demonstrating creative thinking and innovation in specified personal/professional community contexts.

Upcoming Open Days

15Feb 2026

Campus Open Day

Join us for a guided tour of our campus, meet faculty, and learn about programs.

10:00 AM - 3:00 PM Gulf University Campus

Careers & Employability

  • Digital media executive
  • Social/ online communities' manager
  • Account manager in marketing communications agency
  • Media planner or buyer
  • Advertising planner
  • Public relations consultant
  • Brand or communications manager within a client organization

Student Story

"Muhannad Zainal, a graduate of media and public relations at Gulf University. Media has been my passion since childhood, and it is my first choice after graduating from high school."

"During my registration at the Gulf University, especially in the admission interview, I was asked about my media talents. Indeed, after they were presented, they were embraced in theater presentations or even in TV shows that are live broadcasting. Therefore, my professional and academic studies in media studios and laboratories at the Gulf University enabled me to achieve my dream and passion."

"The Gulf University has always been supportive of talents, and while I was in the Student Council, we were engaged with the administrative staff to know all administrative matters, and this was an important aspect and a successful step for me to prepare for the labor market in the Kingdom of Bahrain."

Muhannad Zainal

Gulf University Graduate

Related Programs

Program Image

Mass Communications

The program offers a contemporary perspective on the Mass Communication major, with a specific focus on the evolving practices of digital media and digital public relations (PR).

Apply Now

Is this program for you?