Bachelor in Mass Communications
Overview
The program offers a contemporary perspective on the Mass Communication major, with a specific focus on the evolving practices of digital media and digital public relations (PR). It provides students with a well-rounded education by integrating theoretical courses, practical skills training, and exposure to industry standards. The program is designed to equip students with the theoretical understanding and practical skills required in the digital era.
One of the key strengths of the program is its interdisciplinary approach, allowing students to explore various avenues of digital media and digital PR production. By emphasizing the interaction between media, culture, and society, the program develops students' analytical, technical, and transferable skills, providing a solid foundation for a career in the field of Mass Communication. The program also addresses the persuasive impact of messages on target audiences, preparing students to navigate the influence of media on behavior and opinions.
Furthermore, the program focuses on developing employability skills, including technical expertise and professional competencies relevant to the media sector. By providing practical training opportunities and aligning the curriculum with industry needs, the program ensures that students are well-prepared for successful employment in the continuously evolving landscape of digital media and digital PR.
In summary, the program's comprehensive curriculum, emphasis on academic progression, and practical training opportunities make it highly valuable in preparing students for the dynamic field of digital media and digital PR. By combining theoretical knowledge, practical skills, and industry exposure, the program equips students with the necessary tools to excel in their future careers and make meaningful contributions to the media industry.
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Key Facts
Duration
Full Time: 130 Credit Hours
Credit Hours
130 Credit Hours
NQF Level
Level 8
Track
Arabic
Starting
September (Fall), January (Spring), May (Summer for transferred students)
Fee per Credit Hour
BHD 100
Location
Sanad
Get In Touch
For questions regarding study and admissions
Phone
(+973) 1762 0092
info@gulfuniversity.edu.bh
Address
Building 1964, Road 4363, Sanad 743, Kingdom of Bahrain
Highlights
- The Mass Communication program is the first Arabic program outside the UK accredited by CIPR (Chartered Institute of Public Relations).
- The Mass Communication program has the ASJMC membership.
- The Mass Communication program is listed on the NQF.
Scholarships:
| High School GPA | Scholarship | Fees per 1 Cr. | Total After Discount |
|---|---|---|---|
| 95% and above | 50% | BHD 50 | BHD 6,500 |
| 90% – 94.9% | 30% | BHD 70 | BHD 9,100 |
| 80% – 89.9% | 20% | BHD 80 | BHD 10,400 |
| 70% – 79.9% | 10% | BHD 90 | BHD 11,700 |
Discover Our Campus
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Graduate Attributes
- Knowledgeable: Possess in depth knowledge in concepts, theories, principles of mass communication, historical background and ethics within socio-cultural context.
- Professional: Ability to show professionalism in producing media forms and be competitive to serve local, regional and international media industries.
- Effective Communicator: Ability to communicate effectively in written, verbal, and visual format with the public, colleagues, clients and media professionals globally.
- Leader and Team Player: Ability to play a constructive role as leader and team member in collaborative tasks within media profession and beyond.
- Problem Solver & Innovator: Ability to critically analyze, draw creative and innovative solutions and evaluate media forms using professional arguments.
- Lifelong Learner: Be prepared and self-motivated to learn continuously for personal and professional development while adapting to contemporary media practices in digital age.
- Ethical and Committed: Commitment to media ethics, legislations, culture, and sustainable development.
- Reflective Thinker & Initiator: Ability to reflect their learning in carrying out impactful initiatives for industry and community.
Upcoming Open Days
Campus Open Day
Join us for a guided tour of our campus, meet faculty, and learn about programs.
Careers & Employability
The program aims to provide the graduate with the necessary knowledge in the field of media to meet the needs of the labor market of national cadres in Bahrain and the Gulf Cooperation Council countries in various areas of media, especially the following:
- Photographer
- Videographer
- Script Writer
- Reporter
- Content and Copywriter
- Video Editor
- Audio Editor
- Public Opinion Measurement Specialist
- Creative Media Consultant
- Producer of Media Market Studies
- Media Content Manager
- Influencer
- Youtuber
- Blogger
- Social media Data Analyst
- Entrepreneur in Media Field
- Promoter on social media
- Researcher in Media Field
Career opportunities in the field of Digital Public Relations:
- Campaign Manager/ Planner/ Specialist
- Public Relations Manager/ Planner/ Specialist
- Crisis Communication Managers
- Event Manager/ Planner
- Virtual Event Manager/ Planner
- Ceremonies Manager
- Corporate Communications officer
- Strategic Thinker in Public Relations
- Corporate Spokesperson
- Social Media Manager
- Customer Relation Officer
Career opportunities in the field of Digital Media:
- Digital Media Producer/ Planner/ Specialist
- Social News Writer
- News Video Producer
- Digital Storyteller
- Digital Content Producer/ Coordinator
- Photojournalist
- Media Production Manager
- News Anchor
- Television Director
- Radio Director
- Infographic Designer
- Visual Journalist
Student Story
"Media has been my passion since childhood, and it is my first choice after graduating from high school. During my registration at the Gulf University, especially in the admission interview, I was asked about my media talents. Indeed, after they were presented, they were embraced in theater presentations or even in TV shows that are live broadcasting. Therefore, my professional and academic studies in media studios and laboratories at the Gulf University enabled me to achieve my dream and passion. The Gulf University has always been supportive of talents, and while I was in the Student Council, we were engaged with the administrative staff to know all administrative matters, and this was an important aspect and a successful step for me to prepare for the labor market in the Kingdom of Bahrain."
Muhannad Zainal
Bachelor in Mass Communications Student
Related Programs
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Advertising & Digital Marketing
The program addresses the needs of the Bahraini community and its institutions in keeping pace with the Gulf, Arab and international interest in educational studies of media & marketing technology.
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